In today’s digital world, we cannot imagine our lives without the internet. There are millions of websites on the internet with millions of website owners out there. An important reason why a lot of people choose to build a website is the extra income they can earn through it. Webmasters and website owners are constantly trying to monetize their website traffic, in fact, for many people, this has become a career. A simple way of earning through the internet is by hosting third-party ads on your website with the help of an advertising program. While there are many ad-programs these days, the most popular and reliable is Google AdSense.
In today’s article we will tell you what Google AdSense is, how it helps you make extra money and how Google AdSense Optimization can increase your revenues.
What Is AdSense?
Launched in 2003, Google AdSense is the most popular advertising program that helps you make money through CPC (Cost per Click). Cost per Click or CPC is a web-marketing tool where advertisers pay the publisher every time an ad is clicked on their platform. AdSense helps you find suitable ads for your target audience in a quick and easy way. Hence, every time a viewer clicks on an ad on your website, you make money on AdSense. This is a great way to make extra income but you can also generate a six-figure revenue if you use it right!
Using AdSense is very simple – All you need to do is create an AdSense account and register your website by adding a small code on your website. AdSense works by displaying targeted ads on your website which are either relevant to the viewer’s previous searches or your website content. So, every time a visitor on your website clicks on an ad, Google will pay you.
Google has recently removed a lot of old features from AdSense and also introduced some new ones. To learn how to increase AdSense Revenue it is important to know what those features are and how they work.
What’s New in 2020?
Google is constantly trying to enhance its algorithms and update programs very regularly. There have been a lot of changes to AdSense since 2003 and recently Google added some new features as well. Here is what’s new in Google AdSense in 2020:
Auto-Ads
Auto-ads is the smart placement of ads by Google to monetize and optimize your website. Google has recently announced major updates to auto ads that are aimed at improving controls and customization’s.
Ad-Units
Ad units are different kinds of ads that are integrated on a website or app to monetize the traffic. Google has been experimenting and making changes to ad-units for quite a while now. According to the new AdSense Policy many updates have been made to ad units which will make it easy to create and manage them.
Anchor Ads
An anchor ad is a type of website ad that stays up even when you scroll down the webpage. Google has enhanced the appearance of anchor ads to help increase optimization. This is expected to increase the monetization performance of anchor ads.
Vignette Ads
A vignette ad is a full-screen mobile ad displayed between page loads which can be removed by the user at any time. Google has updated the number of vignettes per user to increase optimization. Moreover, according to the new AdSense Policy Google will also show vignettes not just between page loads but also when users shift to a new website. This will help you increase your AdSense Income.
Link Ad Units
As stated earlier, Google allows you to create and insert different ad units on your website or app. The link ad unit is a set of text links related to the content of an ad unit. These can be placed horizontally or vertically on the webpage. However, Google AdSense no longer allows building Link Ad Units.
New Ad Formats
Google AdSense has also introduced three new ad formats to benefit you in increasing your overall AdSense Income. These are:
In-Article Ads
In-article is type of ad format by AdSense which allows you to put native ads in between the different paragraphs of a web-page. It will give a better user experience and is perfect for small screen viewers.
In-Feed Ads
In-Feed ads are placed in your feed to monetize your website and can be easily customized to blend with the overall look and feel of your website.
Matched Content
Matched content allows you to promote the content on your website to your visitors. It works as a recommendation service to offer more content to the readers. It helps in increasing the page views, viewer loyalty, time spent on the website and ad impressions; this ultimately leads to more revenue.
Site Management
Google is also updating the site management system to help publishers enhance their website performance for Google AdSense Optimization. Google is introducing new site pages, a new verification process for new websites and simpler site authorization.
Now that we have talked about the most recent updates to AdSense, let’s dig deeper into what AdSense Optimization is.
What Is AdSense Optimization?
Website Optimization refers to the process of updating and enhancing your website and the ads on your website. While AdSense Optimization is improving the performance of AdSense Ads to enhance their monetization performance which will increase your AdSense Income. The most important factor in optimization is traffic or as Google says, “Traffic is the king”. Without traffic, there is no ad income. To get the visitors to click on the ad, you first need to have visitors come to your website. Hence, if use have traffic, then optimization will work. Without traffic AdSense optimization will be useless.
AdSense Optimization includes different techniques to increase revenue. It includes user friendly website design, ads placement (where ads will be more visible to the traffic and they will be interested to click), Ads targeting (target best ads for user), ads and ads category blocking (block low revenue ads/category and useless ads), experiment to see which setup brings more revenue, using more of the ads format where required etc.
Here are the most important factors to attract traffic for AdSense Optimization:
- Website Experience
- Website Content
- Website Promotion
- Optimal Placement
- SEO Practices
- Google Webmaster Guideline
Why Do You Need To Optimize Your AdSense Experience?
Owning an AdSense account is not enough, to make real AdSense Revenue you need to know why and how to optimize your AdSense experience. According to the statistics, around 80% of the AdSense users are lacking the most common optimization techniques. The ad network is a complex digital arrangement and a lot of publishers do not know how to make the most of AdSense. Hence, they are missing out on a great opportunity to the AdSense Income into real profits. Without AdSense optimization, you are wasting opportunities worth thousands of dollars!
By optimizing your AdSense experience you can improve the website experience, attract more traffic, enhance the usability of your website and raise AdSense revenue.
How to Optimize AdSense?
By now you know what Google AdSense optimization is and why it is so important for the growth of your AdSense returns. So, without wasting any time, let us tell you how you can optimize AdSense for your website.
Here are some advance tips and tricks to help you boost your AdSense optimization for higher user experience and increased revenues!
A/B Testing – A/B testing is an experiment that allows you to test how two variations will perform in a given situation. You can use this approach to test the performance of different ads on your website and then settle for the one with the best results. You can also test how visitors react to different ad placements and densities.
AdSense Errors – Google AdSense is a program and by the end of the day there are some inherent errors and issues which you cannot easily detect. These comprise of algorithm errors or Google bot not being able to crawl your page. Moreover, attracting invalid traffic can also cause a decrease in your earnings. To fix these problems run a website audit and regularly monitor your AdSense report.
Latest AdSense Updates – Make sure you are making use of the latest AdSense features and updates to increase the monetization performance of the ads. This will allow Google to increase the overall optimization resulting in more traffic and clicks.
Don’t Cheat Google – Google has advance algorithms to detect an overabundance of ads and fake traffic. Using cheap shortcuts will have your website suspended by Google.
Content – Create and design engaging content to attract visitors. Both the content of your website and the ads are important for optimization. High-quality content can be a great tool for the website as well as AdSense Optimization.
Analytics – Linking AdSense and Google Analytics will help you track, monitor and manage the ads on your website easily. It will also give additional data to analyses the performance of your website, website experience, ad performance and much more.
What Is The Best Policy To Make AdSense Safe?
Abiding by Google Webmaster Guidelines and AdSense policy will ensure your online safety. Many publishers are unaware of certain practices that can make Google suspend or disable your AdSense account. In certain cases, Google might ban your website. Therefore, it is important to adopt the best policies to make AdSense safe. To maintain a safe and healthy ecosystem for publishers and advertisers Google encourages you to maintain the integrity and use legitimate methods for Google AdSense Optimization.
Here are some things you should avoid in order to make AdSense safe:
Email Ads – Sharing ads on emails is against the policy of Google.
Invalid Clicks – Using fake click will put your AdSense account in danger of being suspended.
Automated Traffic – Using bot traffic or software to generate automated traffic is prohibited by Google.
Manipulating Ads Targeting – Using SEO techniques such as inserting irrelevant keywords in website content to manipulate the targeting of your ads is prohibited.
Altering AdSense Code – Programmers who try altering the AdSense code will get the website banned on Google. However, Responsive Ads, In-Article, In-Feed and Match Content Ads are allowed to be modified but to a limited extent. AdSense has listed those in the modification guidelines and requires you to follow them.
What is Invalid Click/Invalid Traffic/Invalid Activity?
Any click or impressions that are not generated organically is invalid traffic or invalid activity. There are many ways through which publishers induce invalid click and try to attract invalid traffic such as using bots or manipulation of keywords. Such practices allow publishers to artificially increase their earnings. Google uses advanced examination and filtration systems comprising both manual systems and algorithm analysis to detect invalid activity.
Invalid traffic, clicks or activity can be a result of:
- Repeated clicks generated by the same users
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Deceptive Software, robots, and tools to generate automatic clicks
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Publishers clicking their own ads
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Unauthorized use of AdSense Code
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Keyword Manipulation
Why Hire Experts to Optimize AdSense?
While anyone can create a Google AdSense account and start using it, it is better to hire an expert. Google AdSense is simple to use with a user-friendly interface but it is useless if you don’t understand how it works. Hiring a professional AdSense Expert will save you the time, effort and inconvenience of learning how to use AdSense. Moreover, experts use a wide range of different techniques to create customized optimization plans according to your website and your target audience. They will use the latest AdSense features in the ad marketing world to help boost your clicks and Google AdSense Optimization for increased revenues.
So what are you waiting for? Hire an AdSense Expert today and boost your ad monetization performance to earn more AdSense Income!