Google AdSense Optimization

Google AdSense Optimization to Increase Revenue

by Google AdSense

In today’s digital world, we cannot imagine our lives without the internet. There are millions of websites on the internet with millions of website owners out there. An important reason why a lot of people choose to build a website is the extra income they can earn through it. Webmasters and website owners are constantly trying to monetize their website traffic, in fact, for many people, this has become a career. A simple way of earning through the internet is by hosting third-party ads on your website with the help of an advertising program. While there are many ad-programs these days, the most popular and reliable is Google AdSense.

In today’s article we will tell you what Google AdSense is, how it helps you make extra money and how Google AdSense Optimization can increase your revenues.

 

What Is AdSense?

Launched in 2003, Google AdSense is the most popular advertising program that helps you make money through CPC (Cost per Click). Cost per Click or CPC is a web-marketing tool where advertisers pay the publisher every time an ad is clicked on their platform. AdSense helps you find suitable ads for your target audience in a quick and easy way. Hence, every time a viewer clicks on an ad on your website, you make money on AdSense. This is a great way to make extra income but you can also generate a six-figure revenue if you use it right!

Using AdSense is very simple – All you need to do is create an AdSense account and register your website by adding a small code on your website. AdSense works by displaying targeted ads on your website which are either relevant to the viewer’s previous searches or your website content. So, every time a visitor on your website clicks on an ad, Google will pay you.

Google has recently removed a lot of old features from AdSense and also introduced some new ones. To learn how to increase AdSense Revenue it is important to know what those features are and how they work.

 

What’s New in 2020?

Google is constantly trying to enhance its algorithms and update programs very regularly. There have been a lot of changes to AdSense since 2003 and recently Google added some new features as well. Here is what’s new in Google AdSense in 2020:

Auto-Ads

Auto-ads is the smart placement of ads by Google to monetize and optimize your website. Google has recently announced major updates to auto ads that are aimed at improving controls and customization’s.

Ad-Units

Ad units are different kinds of ads that are integrated on a website or app to monetize the traffic. Google has been experimenting and making changes to ad-units for quite a while now. According to the new AdSense Policy many updates have been made to ad units which will make it easy to create and manage them.

Anchor Ads

An anchor ad is a type of website ad that stays up even when you scroll down the webpage. Google has enhanced the appearance of anchor ads to help increase optimization. This is expected to increase the monetization performance of anchor ads.

Vignette Ads

A vignette ad is a full-screen mobile ad displayed between page loads which can be removed by the user at any time. Google has updated the number of vignettes per user to increase optimization. Moreover, according to the new AdSense Policy Google will also show vignettes not just between page loads but also when users shift to a new website. This will help you increase your AdSense Income.

Link Ad Units

As stated earlier, Google allows you to create and insert different ad units on your website or app. The link ad unit is a set of text links related to the content of an ad unit. These can be placed horizontally or vertically on the webpage. However, Google AdSense no longer allows building Link Ad Units.

New Ad Formats

Google AdSense has also introduced three new ad formats to benefit you in increasing your overall AdSense Income. These are:

In-Article Ads

In-article is type of ad format by AdSense which allows you to put native ads in between the different paragraphs of a web-page. It will give a better user experience and is perfect for small screen viewers.

In-Feed Ads

In-Feed ads are placed in your feed to monetize your website and can be easily customized to blend with the overall look and feel of your website.

Matched Content

Matched content allows you to promote the content on your website to your visitors. It works as a recommendation service to offer more content to the readers. It helps in increasing the page views, viewer loyalty, time spent on the website and ad impressions; this ultimately leads to more revenue.

Site Management

Google is also updating the site management system to help publishers enhance their website performance for Google AdSense Optimization. Google is introducing new site pages, a new verification process for new websites and simpler site authorization.

Now that we have talked about the most recent updates to AdSense, let’s dig deeper into what AdSense Optimization is.

 

What Is AdSense Optimization?

Website Optimization refers to the process of updating and enhancing your website and the ads on your website. While AdSense Optimization is improving the performance of AdSense Ads to enhance their monetization performance which will increase your AdSense Income. The most important factor in optimization is traffic or as Google says, “Traffic is the king”. Without traffic, there is no ad income. To get the visitors to click on the ad, you first need to have visitors come to your website. Hence, if use have traffic, then optimization will work. Without traffic AdSense optimization will be useless.

AdSense Optimization includes different techniques to increase revenue. It includes user friendly website design, ads placement (where ads will be more visible to the traffic and they will be interested to click), Ads targeting (target best ads for user), ads and ads category blocking (block low revenue ads/category and useless ads), experiment to see which setup brings more revenue, using more of the ads format where required etc.

 

Here are the most important factors to attract traffic for AdSense Optimization:

  • Website Experience
  • Website Content
  • Website Promotion
  • Optimal Placement
  • SEO Practices
  • Google Webmaster Guideline

 

Why Do You Need To Optimize Your AdSense Experience?

Owning an AdSense account is not enough, to make real AdSense Revenue you need to know why and how to optimize your AdSense experience. According to the statistics, around 80% of the AdSense users are lacking the most common optimization techniques. The ad network is a complex digital arrangement and a lot of publishers do not know how to make the most of AdSense. Hence, they are missing out on a great opportunity to the AdSense Income into real profits. Without AdSense optimization, you are wasting opportunities worth thousands of dollars!

By optimizing your AdSense experience you can improve the website experience, attract more traffic, enhance the usability of your website and raise AdSense revenue.

 

How to Optimize AdSense?

By now you know what Google AdSense optimization is and why it is so important for the growth of your AdSense returns. So, without wasting any time, let us tell you how you can optimize AdSense for your website.

Here are some advance tips and tricks to help you boost your AdSense optimization for higher user experience and increased revenues!

A/B Testing – A/B testing is an experiment that allows you to test how two variations will perform in a given situation. You can use this approach to test the performance of different ads on your website and then settle for the one with the best results. You can also test how visitors react to different ad placements and densities.

AdSense Errors – Google AdSense is a program and by the end of the day there are some inherent errors and issues which you cannot easily detect. These comprise of algorithm errors or Google bot not being able to crawl your page. Moreover, attracting invalid traffic can also cause a decrease in your earnings. To fix these problems run a website audit and regularly monitor your AdSense report.

Latest AdSense Updates – Make sure you are making use of the latest AdSense features and updates to increase the monetization performance of the ads. This will allow Google to increase the overall optimization resulting in more traffic and clicks.

Don’t Cheat Google – Google has advance algorithms to detect an overabundance of ads and fake traffic. Using cheap shortcuts will have your website suspended by Google.

Content – Create and design engaging content to attract visitors. Both the content of your website and the ads are important for optimization. High-quality content can be a great tool for the website as well as AdSense Optimization.

Analytics – Linking AdSense and Google Analytics will help you track, monitor and manage the ads on your website easily. It will also give additional data to analyses the performance of your website, website experience, ad performance and much more.

 

What Is The Best Policy To Make AdSense Safe?

Abiding by Google Webmaster Guidelines and AdSense policy will ensure your online safety. Many publishers are unaware of certain practices that can make Google suspend or disable your AdSense account. In certain cases, Google might ban your website. Therefore, it is important to adopt the best policies to make AdSense safe. To maintain a safe and healthy ecosystem for publishers and advertisers Google encourages you to maintain the integrity and use legitimate methods for Google AdSense Optimization.

 

Here are some things you should avoid in order to make AdSense safe:

Email Ads – Sharing ads on emails is against the policy of Google.

Invalid Clicks – Using fake click will put your AdSense account in danger of being suspended.

Automated Traffic – Using bot traffic or software to generate automated traffic is prohibited by Google.

Manipulating Ads Targeting – Using SEO techniques such as inserting irrelevant keywords in website content to manipulate the targeting of your ads is prohibited.

Altering AdSense Code – Programmers who try altering the AdSense code will get the website banned on Google. However, Responsive Ads, In-Article, In-Feed and Match Content Ads are allowed to be modified but to a limited extent. AdSense has listed those in the modification guidelines and requires you to follow them.

 

What is Invalid Click/Invalid Traffic/Invalid Activity?

Any click or impressions that are not generated organically is invalid traffic or invalid activity. There are many ways through which publishers induce invalid click and try to attract invalid traffic such as using bots or manipulation of keywords. Such practices allow publishers to artificially increase their earnings. Google uses advanced examination and filtration systems comprising both manual systems and algorithm analysis to detect invalid activity.

Invalid traffic, clicks or activity can be a result of:

  1. Repeated clicks generated by the same users

  2. Deceptive Software, robots, and tools to generate automatic clicks

  3. Publishers clicking their own ads

  4. Unauthorized use of AdSense Code

  5. Keyword Manipulation

 

Why Hire Experts to Optimize AdSense?

While anyone can create a Google AdSense account and start using it, it is better to hire an expert. Google AdSense is simple to use with a user-friendly interface but it is useless if you don’t understand how it works. Hiring a professional AdSense Expert will save you the time, effort and inconvenience of learning how to use AdSense. Moreover, experts use a wide range of different techniques to create customized optimization plans according to your website and your target audience. They will use the latest AdSense features in the ad marketing world to help boost your clicks and Google AdSense Optimization for increased revenues.

 

So what are you waiting for? Hire an AdSense Expert today and boost your ad monetization performance to earn more AdSense Income!

Google AdSense Earning

Google AdSense: Optimize Your Experience and Start Earning

by Google AdSense

What is Google AdSense and Why Do Publishers Benefit From Its Use?

If you’re a content publisher of any kind, you more than likely have gotten to experience and monetize from the advantageous platform that is Google AdSense. However, many of you still might not yet be aware of the full scope of positive advantages it provides to better promote your content, enhance user experience and boost your Revenue. Ultimately, AdSense functions as a simple way to assist you, the publisher, in earning money through your content creation. This phenomenal Google advertising placing service is every publishers dream when it comes to making extra bucks off their websites, and that’s why you should become part of the millions already earning. If you’re not yet familiar with it, using AdSense might seem a little intimidating at first, but here’s a brief rundown to show you just how simple it really is:

AdSense essentially operates as a middleman between advertisers and website publishers. First, publishers interested in earning money by displaying target ads on their websites will start by making their free AdSense account, and creating ad spaces to display the ads. Advertisers work through Google Ads (AdWords), which allows them the opportunity to advertise on Google.com and its affiliates. Advertisers pay Google a specific amount per click. Then, Google pays you, the publisher, because through Google AdSense, publishers earn money from relevant ads from AdWords. Each time an ad gets clicks on your site, you receive a certain amount of earnings.

In summary, advertisers operate through Google Ads, and publishers work through Google AdSense, but it all functions together as one big monetizing network. Advertisers pay to sell ads, then Google pays publishers for providing the spaces for the ads. Seems pretty simple and straightforward, right? And while that is so, many of the publishers on AdSense don’t seem to be utilizing it to it’s full potential and benefits, but luckily AdSense comes with some helpful Optimization hacks that can be used to the publishers complete advantage.

 

How Can Publishers Optimize their AdSense Success?

Consider the Ads Size and Location

This might seem like a pretty obvious suggestion, but visitors on any site will naturally tend to overlook those pesky ads, so that’s why you must force them to notice. Most of the ads Google AdSense uses are now in a more rich media format, such as their increase in image and video ads, or display ads, that are better likely to grab the viewer’s attention. So Google has certainly made it easier for publishers to not have to worry as much on how these ads are fulfilling their purpose–which is getting the attention of visitors on your site, and indirectly improving user experience–but, there are little things publishers can still take control over to further improve the impressions the ads are making on their website. One of the best places for an ad on a site is above the fold, or placing the ad at the top of the web page, because that’s where visitor’s eyes will revert to more than anywhere else. However, other than the location of the ad to consider, you should also think about it’s size. Once again, because AdSense has now started to make their settings more automatic, the standard ad size units will be set on default. Although ad units are automatically set, you still have the option to create, customize and manage the units all within the Ads page. There are various kinds of ad units to choose from, including In-feed, which are native ads flowing naturally within a feed, Matched Content ads, or recommendations promoting your content, display ads and more.

 

Take Advantage of the Ad Sizes Optimization Setting

There’s nothing wrong with wanting to still be in control of your entire AdSense experience, but now you have the option to not have to be. Although you can continue to customize your ad units at will, with this new Ad Sizes setting, you have the option to let Google do it for you–eliminating the need for you to create new ad units or change the ad code. This setting will also automatically fit ad size units for mobile devices, adjusting the size based on each specific device, but the ads will be smaller in the mobile version.

Another new product upgrade is the enhanced responsiveness on the mobile version, as it has the ability to automatically expand the ads to each devices exact screen size.

 

Try Something New: AdSense Auto Ads Feature

Many who are already experienced with using AdSense are accustomed to doing most everything manually, but AdSense is evolving into automation, making the publisher’s job more effortless. According to Google Support, one of AdSense’s newest features, Auto Ads, “is a powerful new way to place ads on your site,” and will further increase Revenue and enhance publishers in further optimizing their experience. This feature uses machine learning, enabling it to only display ads that are likely to perform better on your site. It will also automatically identify available ad space and place new ads there. Finally, Auto Ads is convenient and easy to use, because it works on any device, and it has made it only necessary to copy and paste a code on your page one time.

 

Get Familiar With Ad Balance

AdSense’s balance control features are beneficial, as they allow you to be better in control with the quality of ads being shown by reducing the ads that were possibly bringing in less revenue. By only utilizing your best-performing ads through Ad Balance, this helps ensure better quality user experience. However, by filtering some ads out, you may stand a risk of a minimal decrease in your earnings.

 

So, these are just few of the ways you as the publisher can take charge and optimize your AdSense experience to work in your favor. Although a lot of changes have been made to Google AdSense to modernize the platform, these are changes that will only benefit publishers in the long run, as they save them time while increasing optimization and monetization. To get familiar with the complete list of changes, you may want to refer to Google AdSense support. Now, get out there and optimize your AdSense experience, and let it start working for you.