What is Google AdSense and Why Do Publishers Benefit From Its Use?
If you’re a content publisher of any kind, you more than likely have gotten to experience and monetize from the advantageous platform that is Google AdSense. However, many of you still might not yet be aware of the full scope of positive advantages it provides to better promote your content, enhance user experience and boost your Revenue. Ultimately, AdSense functions as a simple way to assist you, the publisher, in earning money through your content creation. This phenomenal Google advertising placing service is every publishers dream when it comes to making extra bucks off their websites, and that’s why you should become part of the millions already earning. If you’re not yet familiar with it, using AdSense might seem a little intimidating at first, but here’s a brief rundown to show you just how simple it really is:
AdSense essentially operates as a middleman between advertisers and website publishers. First, publishers interested in earning money by displaying target ads on their websites will start by making their free AdSense account, and creating ad spaces to display the ads. Advertisers work through Google Ads (AdWords), which allows them the opportunity to advertise on Google.com and its affiliates. Advertisers pay Google a specific amount per click. Then, Google pays you, the publisher, because through Google AdSense, publishers earn money from relevant ads from AdWords. Each time an ad gets clicks on your site, you receive a certain amount of earnings.
In summary, advertisers operate through Google Ads, and publishers work through Google AdSense, but it all functions together as one big monetizing network. Advertisers pay to sell ads, then Google pays publishers for providing the spaces for the ads. Seems pretty simple and straightforward, right? And while that is so, many of the publishers on AdSense don’t seem to be utilizing it to it’s full potential and benefits, but luckily AdSense comes with some helpful Optimization hacks that can be used to the publishers complete advantage.
How Can Publishers Optimize their AdSense Success?
Consider the Ads Size and Location
This might seem like a pretty obvious suggestion, but visitors on any site will naturally tend to overlook those pesky ads, so that’s why you must force them to notice. Most of the ads Google AdSense uses are now in a more rich media format, such as their increase in image and video ads, or display ads, that are better likely to grab the viewer’s attention. So Google has certainly made it easier for publishers to not have to worry as much on how these ads are fulfilling their purpose–which is getting the attention of visitors on your site, and indirectly improving user experience–but, there are little things publishers can still take control over to further improve the impressions the ads are making on their website. One of the best places for an ad on a site is above the fold, or placing the ad at the top of the web page, because that’s where visitor’s eyes will revert to more than anywhere else. However, other than the location of the ad to consider, you should also think about it’s size. Once again, because AdSense has now started to make their settings more automatic, the standard ad size units will be set on default. Although ad units are automatically set, you still have the option to create, customize and manage the units all within the Ads page. There are various kinds of ad units to choose from, including In-feed, which are native ads flowing naturally within a feed, Matched Content ads, or recommendations promoting your content, display ads and more.
Take Advantage of the Ad Sizes Optimization Setting
There’s nothing wrong with wanting to still be in control of your entire AdSense experience, but now you have the option to not have to be. Although you can continue to customize your ad units at will, with this new Ad Sizes setting, you have the option to let Google do it for you–eliminating the need for you to create new ad units or change the ad code. This setting will also automatically fit ad size units for mobile devices, adjusting the size based on each specific device, but the ads will be smaller in the mobile version.
Another new product upgrade is the enhanced responsiveness on the mobile version, as it has the ability to automatically expand the ads to each devices exact screen size.
Try Something New: AdSense Auto Ads Feature
Many who are already experienced with using AdSense are accustomed to doing most everything manually, but AdSense is evolving into automation, making the publisher’s job more effortless. According to Google Support, one of AdSense’s newest features, Auto Ads, “is a powerful new way to place ads on your site,” and will further increase Revenue and enhance publishers in further optimizing their experience. This feature uses machine learning, enabling it to only display ads that are likely to perform better on your site. It will also automatically identify available ad space and place new ads there. Finally, Auto Ads is convenient and easy to use, because it works on any device, and it has made it only necessary to copy and paste a code on your page one time.
Get Familiar With Ad Balance
AdSense’s balance control features are beneficial, as they allow you to be better in control with the quality of ads being shown by reducing the ads that were possibly bringing in less revenue. By only utilizing your best-performing ads through Ad Balance, this helps ensure better quality user experience. However, by filtering some ads out, you may stand a risk of a minimal decrease in your earnings.
So, these are just few of the ways you as the publisher can take charge and optimize your AdSense experience to work in your favor. Although a lot of changes have been made to Google AdSense to modernize the platform, these are changes that will only benefit publishers in the long run, as they save them time while increasing optimization and monetization. To get familiar with the complete list of changes, you may want to refer to Google AdSense support. Now, get out there and optimize your AdSense experience, and let it start working for you.