To us at Prime Marketing Exposition, we simply could define social media strategy as taking your business to you targets online-having understood the rudiments! Right now, there is a craze for socializing. The whole world seems to be heading to one social media platform or the other. Hence, the surest spot to find majority of you clients (both old and potential ones) these days is on Facebook, Twitter, Instagram, Google plus, or LinkedIn. The consequence of this is that, marketing conduct has been impacted owing to this development. All that is needed in this strategy centres round traffic. A sound social media campaign will have a modeled technique which will help channel fans and followership to your business webpages. Facebook fans, Twitter and Instagram follower ship base will be the determining factors of any successful social media campaign.